The Problem:
Rebrand BPI Credit Card’s SIP to establish the program as the top-of-mind choice for consumers looking for flexible payment options for their purchases.
The Strategy:
Get 27-35 y/o DINKs or Homestarters, SEC B2 who are already about to purchase items at the store, virtual or online, but not sure of what credit card they will use to be predisposed and reminded to choose BPI Installment by showing a product branding that is easy to remember, stands out, and has an associated action
