The Problem
Jumpstart Savings needed a brand relaunch that would make its refreshed identity and enhanced features clear and compelling to both parents and children.
The challenge was to build awareness and drive account consideration, while achieving above-industry-standard reach, impressions, and/or video views.
The Strategy
Position BPI Jumpstart as the tangible proof that your child is ready to take charge of their future.
Tap into a parent’s belief in their child’s potential: when you trust them to handle it, they start believing they can, too.Jumpstart gives them the tools and independence to take that first step toward financial responsibility.
