The Problem
Heart Mate needed to grow penetration by converting consumers from vegetable and palm oils, while reinforcing its superiority and leadership in the category.
With the launch of a new exclusive bottle, the opportunity was to use the pack innovation as a tangible proof point of Heart Mate’s leadership and give consumers a stronger reason to switch.
The Task
Launch the new exclusive Heart Mate Bottle in a way that makes its superiority unmistakable and strengthens Heart Mate’s leadership in the category.